Elite

Elite bottles and other products are designed specifically for cyclists. Made in Italy, the clean lines and functionality of their designs mark them out as a brand leader. The company was founded in 1979, in the Italian province of Padua and at first made training rollers and cycle racks for cars. Since those days, when they converted a disused lime kiln into a company headquarters, they have branched out into a whole host of products, from bottles to Elite Ozone chamois cream, designed to take care of the cyclist whatever the conditions.

The Elite bottle cage remains one of the firm's best known products. Coming in a variety of designs for different events, both the bottle and the cage which holds it are designed with aerodynamics in mind. Used by cycling teams at the highest level, the lightness and shape of bottle and cage has been shown to shave 28 seconds off a 40 kilometre time trial finishing time when used instead of a standard bottle and cage design. Made out of carbon fibre, the cage weighs in at just 28 grams. Elite bottles are not only aerodynamic, they are also very stylish.

However, a cyclist does not just require hydration and energy when they are working through the miles, comfort is also important. Elite Ozone chamois cream helps a rider to cope with the pressures placed on their rear, helping minimise soreness and any resultant rashes or infections. Elite really are a company who place a rider's comfort at the top of their list of priorities.