Sugoi

Whether you cycle for fun, for fitness or seriously as part of a team, being comfortable in the saddle is vital. Without comfort, focus can be lost along with a race. Sugoi clothing provides practical and high tech solutions to all cycling clothing needs. Of course there is more to it than that. The technology and design implemented in Sugoi shorts and other clothing is there to provide muscle compression and warmth as well as a host of other benefits whilst on the road.

It's not just on road either where Sugoi clothing has made its mark. Sugoi Gustov shorts also cater for the off road community where additional freedom is needed. The advanced Sugoi Shorts fit provides that extra mobility where it is needed in tricky situations. Sugoi Gustov shorts are the off roader's friend.

At the other extreme, Sugoi also go as far as to consider socks and their importance in foot comfort and care in their Sugoi Wallaroo range. Cushioned and yet highly breathable and ventilated, Sugoi wallaroo socks both protect and care at the same time. Essential for where you spend any length of time exerting yourself on your bike.

Sugoi uses a high quality range of materials to provide the ultimate cycling experience for newcomers and professionals alike. Catering for all sectors of the sport their products excel in the care of design and functionality they bring to the cyclist as a whole. Though you may not have considered them before Sugoi really do have the cyclists' welfare well and truly nailed down as number one priority.